Thailand is most popular destination in South East Asia for travellers from North America & Europe according to BBC News research
Karon Beach in Phuket, Thailand
Thailand is seen as a country for romance, healing and escape by global travellers.
New research from BBC News shows that people around the world are actively searching for their next getaway abroad and that Thailand is now seen as the most popular destination to visit in South East Asia for visitors planning a trip from North America and Europe. In fact more than half the respondents from both Europe and North America named Thailand as their number 1 destination of choice in South East Asia.
57.4% of the global respondents who are intending to travel to SEA say they would be likely to visit Thailand above any other country in the region.
Furthermore the research showed that travellers to South East Asia are often experienced world travellers, looking for new and different experiences and they will plan to stay for at 1-2 weeks, preferring self-planned trips to package deals.
John Williams, Vice President Advertising Sales, BBC News, says: “Travel has been in a state of flux since the pandemic and we are seeing a wonderful comeback throughout South East Asia currently for travellers and the travel industry as a whole. It is fantastic to see that travellers from across the world are planning on coming to South East Asia and it is really important to understand why their travel decisions are being made. Great news for Thailand to come out on top!”
The research also showed that nearly 4 in 5 Europeans who plan to visit SEA said they plan to embark on the trip within the next 6 months. Meanwhile statistics show that travellers’ priorities lie in cultural and sustainable travel, with 91% of travellers looking for unique culture and heritage in their chosen destination and 72% of travellers conscious of minimising their impact on the local
environment.
BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features, including BBC Worklife, BBC Culture, BBC Future, BBC Travel and BBC Reel, for PCs, tablets and mobile devices to more than 139 million unique browsers each month. BBC World News television is available in more than 200 countries and territories worldwide. The channel’s content is available in millions of hotel rooms, on cruise ships, and numerous airlines.
BBC Global Minds is an online community, a proprietary panel of international news consumers from around the world, with approximately 19K profiled panel members. The survey was deployed to the BBC Global Minds panel in the month of July 2022. The total sample size collected for the survey was 1414.
