Record 50 million video views for #DubaiDestinations summer campaign

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Combo of stills from the latest #DubaiDestinations promotional video
Image Credit: Screengrab

Dubai: Following two months of spotlighting Dubai’s exceptional summer destinations and engaging local and international audiences in discovering the city’s top-rated getaways, the summer phase of the popular #DubaiDestinations campaign concluded today, generating record engagement and response among the audience.

Throughout the summer, the campaign – which ran across several social media platforms, including Instagram, Twitter, and Facebook – recorded an engagement of over 3.3 million while video views surpassed 50 million. Hundreds of videos and promotional content produced by the creative community featured Dubai hotspots, hidden gems and exciting activities that make the emirate one of the world’s most popular destinations.

Some of the emirate’s most accomplished creatives, including influencers, photographers, digital media content creators, animators and videographers, came together to create compelling content across traditional and new media, raising the visibility of the city’s major attractions and recreational destinations while capturing Dubai’s distinctive summer vibe.

Six guides

As part of the latest phase of the campaign, a series of interactive bilingual guides were developed by Brand Dubai to help people discover vibrant hotspots in the city and create memorable moments with family and friends. The guides covered exciting summer and weekend activities, summer camps, seaside dining options, and other businesses running fun programmes during the summer.

The first #DubaiDestinations summer guide provided a list of 115 indoor destinations for children, while the second featured 40 of the best summer camps.

The third guide launched by Brand Dubai, titled ‘Staycations and Playcations,’ listed top-rated summer getaways, including hotels and theme parks.

The fourth guide, titled ‘Find Your Summer Hobby’, listed some of Dubai’s world-class sports and physical fitness facilities.

The fifth guide, titled ‘Summer Essentials’, showcased the season’s top culinary experiences and sartorial choices, while the sixth, titled ‘Plan Your Weekend in Dubai’, listed a range of outlets offering diverse experiences in some of Dubai’s hippest areas.

Key partners in the #DubaiDestinations campaign include the Department of Economy and Tourism in Dubai, Dubai Municipality, the Roads and Transport Authority, the Dubai Culture and Arts Authority, Dubai Sports Council, Dubai Ladies Club, Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Group, and Merex Investment Office.