Asian Destinations Are Dominating Travel Market For 2024

The world’s most popular travel destinations for 2024 were ranked in the Travelers’ Choice Best of the Best Destination Awards, recently announced by TripAdvisor.

The ranking was established by analyzing the quality and number of reviews that visitors from around the world left on Tripadvisor between October 1, 2022, and September 30, 2023, regarding lodging, dining, and “things to do.”

The most famous destination for 2024

As per Tripadvisor, Tokyo is the most popular destination for travel in 2024. Visitors are lining up to enter the nation.

According to Airbnb statistics provided by CNBC, Tokyo is also one of the top 24 international destinations for visitors from outside the United States this year.

Compared to the same period in 2023, search traffic for trips from Japan more than tripled for the first nine months of 2024, a greater increase than that of any other country, according to Airbnb.

Tokyo Skytree, the tallest tower in the world, is located in Tokyo, one of the most livable cities in the world.

Top 10 travel destinations in 2024 in the world

  • Tokyo, Japan
  • Seoul, South Korea
  • Halong Bay, Vietnam
  • Palawan Island, Philippines
  • Sapa, Vietnam
  • Bogota, Colombia
  • Pattaya, Thailand
  • Alajuela, Costa Rica
  • Phnom Penh, Cambodia
  • Kuala Lumpur, Malaysia

This year, Seoul, South Korea, is the second most popular travel destination worldwide.

The market research firm Euromonitor International claims that in 2023, the city was among the most visited cities in Asia.

Bookings for flights to Seoul doubled from 2022 to 191%, a representative told CNBC Travel.

Seoul, South Korea, is home to more than a dozen Fortune Global 500 companies, including Samsung and LG, and is well-known for its music and entertainment industries.

The travel trends for 2024 focus on meaningful experiences, sustainability, and wellness. Here’s a concise summary from Conde Nast Traveler magazine:

  • Astro Tourism: Traveling to observe astronomical phenomena in pollution-free locations.
  • Eco Diving: Choosing destinations based on sustainable scuba practices.
  • Home Swapping: Exchanging homes for affordable travel experiences.
  • Train Stations as Food Destinations: Train stations becoming hubs for local food and drinks.
  • Sports Tourism: Traveling for sports events, enhanced by documentaries like Formula 1: Drive to Survive.
  • Coolcationing: Seeking cooler climates to avoid the heat.
  • Gig Tripping: Traveling for concerts and music festivals.
  • Biohacking Health at Resorts: Resorts offering treatments for longevity and wellness.
  • Shoulder Season Travel: Choosing off-peak travel times for better experiences and value.
  • Private Group Travel: Traveling with friends or family in private groups for a shared experience.