Asia

ONYX Hospitality Group hosts China roadshow to boost tourism

ONYX Hospitality Group’s roadshow in China targets tourism growth, showcasing diverse offerings and fostering connections with Chinese travelers.

ONYX Hospitality Group is on a roadshow event in China, targeting the country’s thriving tourism sector and further enhancing the Group’s existing strong connections with the Chinese market. Running from 27th – 31st May 2024, the roadshow spans four key cities – Beijing, Shanghai, Chengdu, and Guangzhou, providing a dynamic platform for networking, insightful presentations, and collaborative discussions. The roadshow, following in the footsteps of a successful inaugural event in 2023, not only signifies the Group’s proactive approach to expanding its presence in the Chinese market but also underscores its ongoing pursuit of elevating guest experiences and fostering enduring connections with Chinese travellers.

The initiative leverages the Group’s existing experience in the Chinese market, where a strong portfolio of 10 properties are located. The focus of 2024’s roadshow will be showcasing the progress made since last year whilst illuminating the diverse offerings of ONYX’s Thai properties. China has been a vital source market for these Thai destinations for decades, and the roadshow will solidify this connection.

As soon as the Chinese borders opened in early 2023, ONYX Hospitality Group has been actively implementing strategies within the market to attract Chinese tourists as they returned to Thailand. As a result, China is once again ONYX’s top source market, for the first time since the pandemic. For Q1 2024, Chinese travellers contributed to 10% of ONYX’s overall business, compared to 5% during the same period last year. The overall revenue growth of the Chinese market has seen 1.5X growth (150% growth), year over year.

In 2023, Thailand received 3.51 million Chinese tourists. According to TAT, in 2024, Thailand is forecasted to receive 8 million tourists, representing 2x growth in 2024 vs last year. This presents tremendous opportunity for ONYX. Recognising the evolving preferences of Chinese travellers, ONYX Hospitality Group is well-positioned to address these demands with its diverse portfolio of brands: Amari, OZO, Shama, and Oriental Residence. Participating in the roadshow and showcasing their offerings to the Chinese market are select premier properties from each of ONYX’s esteemed brands, guaranteeing a comprehensive and varied presentation.

Alongside the Thai properties, ONYX will also highlight the latest updates and developments, with planned expansion across Thailand and Malaysia, including: Shama Rayong (Thailand – which in particular targets Chinese expatriates. Rayong is a city on the east coast of the Gulf of Thailand and the capital of Rayong province. Southeast of Bangkok, it is an important industrial area in Thailand), Shama Suasana Johor Bahru (Malaysia), OZO Medini (Malaysia), Shama Hub Metro South Hong Kong, and Shama Hub Qiantang Hangzhou. An opening in Laos, Amari Vientiane, is also in the pipeline.

ONYX Hospitality Group stands out as a premier choice for Chinese travellers due to its comprehensive dedication to providing a welcoming and friendly experience. With a keen understanding of Chinese preferences and customs, ONYX properties offer a tailored approach that ensures Chinese guests feel comfortable. Chinese-speaking staff are readily available to assist guests, facilitating seamless communication and enhancing the overall guest experience. Additionally, ONYX properties feature authentic Chinese meal options, catering to the discerning tastes of Chinese travellers and offering a taste of home even while abroad. Furthermore, the properties actively embrace Chinese culture by celebrating key festivals such as Chinese New Year, Mid-Autumn Festival (Mooncake Festival), Ching Ming Festival (Tomb Sweeping), and more, fostering a sense of familiarity and connection for Chinese guests during their stay.

In addition to its hotel amenities, ONYX Hospitality Group stands out for its strategic partnerships and collaborations aimed at enhancing the travel experience for Chinese visitors. By working closely with tourism boards in Thailand and Malaysia, ONYX facilitates familiarisation trips, roadshows, and marketing activities, ensuring that Chinese travellers have access to valuable insights and resources to make their trips memorable. Partnerships with airlines such as AirAsia allows guests to earn points and enjoy additional benefits, further incentivising travel with ONYX properties. An additional collaboration with Tripbiz by Ctrip enables ONYX to tap into the growing corporate segment, providing business travellers with convenient and efficient accommodation options tailored to their needs. Through these initiatives, ONYX Hospitality Group not only demonstrates its commitment to catering to the unique preferences of Chinese travellers but also positions itself as a leader in providing exceptional hospitality experiences in partnership with key players in the travel industry.

Commenting on the decision to inaugurate ONYX’s Roadshow in China, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated, “We are thrilled to launch our inaugural roadshow in China, a market with immense potential for tourism growth. This initiative reflects our commitment to strengthening ties with China’s travel industry and building strategic partnerships that will allow us to showcase our diverse range of hospitality offerings to a wider audience. We believe this roadshow will be a significant step forward in fostering closer collaboration and unlocking new opportunities for mutual success. We are excited to present our latest developments and illuminate our premier properties in the Chinese market through this event.”

ONYX Hospitality Group has a good track record in managing hotels, resorts, and serviced apartments across diverse countries in the Asia Pacific region, With a profound commitment to ‘A Tailored Approach to Hospitality.’ Aligned with its broader vision, the Group aspires to solidify its position as ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ Committed to delivering unparalleled guest experiences and championing sustainable practices, ONYX Hospitality Group remains steadfast in its mission to elevate hospitality standards in Southeast Asia’s dynamic and competitive landscape.

ONYX recently became the first hospitality management firm in the Asia Pacific region to declare a long-term commitment to working with UNESCO for Cultural Sustainability. Alongside setting a target to achieve Carbon Neutrality, this landmark partnership marks a milestone in ONYX’s commitment to sustainability. The early work from the collaborative partnership with UNESCO is a well-curated series of insightful webinars aimed at introducing and educating industry professionals in relevant sectors about the nuances of sustainable tourism in ASEAN countries. ONYX Hospitality Group places paramount importance on fortifying its sustainability pledge, recognising the imperative to reduce travel footprints. In this pursuit, ONYX Hospitality Group is not just shaping the present but envisaging a future where succeeding generations can enjoy the same travel privileges.

In addition to its groundbreaking collaboration with UNESCO, ONYX Hospitality Group celebrates its recent string of prestigious awards, a testament to the Group’s unwavering dedication to excellence in serving both its esteemed clientele and its valued team members. Notable accolades include the coveted ‘Outstanding Hotel Chain Partner’ Award from Trip.com, underscoring ONYX’s renowned tailored approach and remarkable growth within the industry. Furthermore, the Group proudly clinched a double victory at the esteemed HR Asia Awards, securing titles for ‘HR Asia Best Companies to Work for in Asia 2023’ and ‘HR Asia Diversity, Equity & Inclusion Awards.’ These accolades not only showcase ONYX’s commitment to providing exceptional experiences for guests but also highlight its commitment to fostering a diverse, inclusive, and supportive workplace environment for its employees.

A range of properties across the brand portfolio will join the roadshow. Some of the key properties attracting the Chinese market are as follows:

  • Amari Pattaya
  • Amari Bangkok
  • Amari Phuket
  • OZO Phuket
  • Shama Lakeview Asoke Bangkok
  • Shama Yen-Akat Bangkok

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

Read more…….