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WTTC: Mexican Caribbean Has Become One Of The Fastest-Growing Tourist Destinations Worldwide

With a sustained growth of 10% in international arrivals over the last 3 years, Cancun and the Mexican Caribbean have become one of the fastest-growing destinations in the world, said Julia Simpson, The World Travel & Tourism Council (WTTC) President.

The Mexican market has managed to maintain the loyalty of American and Canadian travelers, the ones fueling this growth.

As of today, Cancun International Airport (CUN) offers routes to 42 cities in the United States alone. This airport has become a strategic “global connection hub,” she said.

In a visit to the country, the executive told a group of businessmen that Mexico is no longer experiencing economic recovery from the pandemic but a growth surpassing 2019 figures.

According to Simpson, this phenomenon is been experienced by just a handful of countries at the moment. For this and other reasons, she placed the Mexican Caribbean as “a benchmark for world tourism.”

In reference to revenue, this destination is set to contribute over $264 billion to the gross domestic product (GDP), according to a study carried out by the WTTC.

The WTTC President and local hoteliers also discussed concerns regarding sargassum and how it has impacted the destination, especially the beaches of Quintana Roo. A potential hit by a strong hurricane was also discussed.

However, there’s good news for hoteliers and tourists alike. The Mexican Caribbean will see a sargassum-free summer, according to a recent report.

Satellite images have revealed that a massive blob of algae that was heading to Mexico is now heading for southern Florida, reported the Quintana Roo Sargassum Monitoring Network Director, Esteban Amaro Mauricio.

Weather conditions in the Atlantic Ocean have changed making it posible for the destination to be sargassum-free summer starting in the second week of July.

Sargassum will still wash up on a few beaches including the “areas between Mahahual and Xcalak, the east coast of Cozumel, the south of Punta Nizuc, the Sian Ka’an reserve and Tulum.” But the rest will be clean.

Simpson also spoke of the importance of continuing with massive marketing campaigns and implementing environmental projects to stay ahead of regional competitors, which are also growing non-stop. 

In fact, industry leaders participating at the annual Caribbean Travel Marketplace revealed that the Caribbean as a whole received 33.2 million travelers last year, up 14.3 percent compared to 2022.

“Other destinations breaking arrival and revenue records include Jamaica, Saint Lucia, Turks & Caicos, Belize and the Dominican Republic”

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