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Minor Hotels Announces First NH Collection Property in Thailand

Minor Hotels will rebrand Peace Resort Samui as NH Collection Samui on January 1, 2025, introducing the upscale NH Collection brand to Thailand.

Minor Hotels has announced the upcoming rebranding of Peace Resort Samui into NH Collection Samui, marking the arrival of NH Collection – an upscale brand synonymous with European refinement – to Thailand. From 1st January 2025, following a property upgrade, the resort will start operating as NH Collection Samui.

The 122-key property enjoys a prime location directly on Bophut Beach, nestled along the northern shore of Koh Samui at the foot of a lush hill, offering privacy and tranquillity while remaining conveniently close to shopping and entertainment. Originally established in 1977 by the Pupaiboon family, the property has been independently operated ever since, becoming a popular holiday destination for generations of Thais and international guests.

The resort is strategically positioned within easy reach of the vibrant Fisherman’s Village that is home to numerous restaurants, bars and shops. A mere 400 metres from NH Collection Samui, a sister property, Anantara Bophut Koh Samui Resort, offers a host of upscale leisure and dining options, suggesting an opportunity for shared facilities and additional benefits.

Catering to a wide variety of travellers, from solo vacationers to extended families, NH Collection Samui offers a mix of deluxe rooms, bungalows and villas, some with private swimming pools and direct beach access. The all-day-dining restaurant serves local and global flavours alongside ocean views; the bar pours passionate drinks from its strategic position between the pool and the beach; and the lobby-side Indigo Lounge is an elegant haven of tea and cakes. Seafood and meat lovers can also request a private in-villa BBQ experience.

Recreational facilities abound, including a fitness centre, water sports centre, and kids’ and teens’ facilities ranging from cinema and indoor play area to a shaded outdoor playground. For necessities, there is a thoughtfully stocked retail shop, while flexible meeting and event spaces will showcase NH Collection’s signature blend of intuitive service, top-range technology and unexpected design touches.

“We are thrilled to partner with the esteemed Pupaiboon family to bring the first NH Collection hotel to Thailand as part of the brand’s expansion outside of Europe and Americas,” said Mark O’Sullivan, Vice President of Operations – Bangkok, Samui, Chiang Mai and Chiang Rai. “Our joint vision for the beloved resort includes potential further development down the line, including stand-alone villas or branded residential units for sale to meet a growing demand for upscale holiday homes and investment properties. I look forward to welcoming guests to this exceptional addition to our collection of resorts in Thailand.”

Samui Airport is approximately 15-20 minutes by car. Nathon Pier, which connects Koh Samui to Bangkok, Phuket, Koh Phangan and other popular destinations, is a 25-minute drive away. NH Collection Samui joins Minor Hotels’ portfolio as the fifth property on the island and over twenty in Thailand.

George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.

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