Tourism Malaysia amplifies outreach at ITB China 2023 travel tradeshow – TravelDailyNews Asia

Tourism Malaysia spearheads a delegation at ITB China 2023, aiming to fortify business strategies and partnerships for incoming Chinese tourism.

SHANGHAI – As part of its continuous efforts to promote Malaysia as a preferred tourist destination to the travel industry players in China, Tourism Malaysia launched its booth at the ITB China 2023 travel tradeshow at the Shanghai World Expo Exhibition & Convention Center.

The Malaysian delegation is headed by the Senior Director of International Promotions (Asia/Africa) Division (covering Deputy Director General Planning), Mr Manoharan Periasamy. Tourism Malaysia is joined by two important partners from the states which are Penang Global Tourism and Sarawak Tourism Board. There are a total of 35 organisations which comprise 15 tour operators, 10 hotels and resorts, two state tourism agencies, three tourism associations, two product owners, two airlines and one tourism-related services.

This is the third time Malaysia has participated since the show’s inception in 2017. With the opening of the China borders in February 2023, Tourism Malaysia sees the show as a suitable platform for industry players to meet and plan their business strategies for the coming years.

Commenting on the participation, Mr Manoharan Periasamy said, “ITB China is the biggest travel trade show in China and Malaysia is excited to be part of the show again. We are committed to demonstrating Malaysia’s presence in the China market and our readiness to welcome more Chinese tourists to Malaysia. Our co-exhibitors will definitely leverage the pre-scheduled appointments and networking sessions to establish deeper cooperation and garner more business opportunities.”

“China is one of Penang’s most important markets and it has always been one of the top three arrival countries in Penang. It is crucial to keep the publicity momentum going to draw travellers to Penang, thus Penang Global Tourism has organised the ‘Experience Penang’ roadshow in Guangzhou and Shenzhen which resulted in the increase of flight frequency from China. We hope our presence in ITB China with Penang industry partners will showcase the versatility of Penang being a world-class destination,” said YB Wong Hong Wai, Penang State EXCO for Tourism & Creative Economy.

We are thrilled to be back to a fully physical ITB China this year and to be able to meet up and revitalise relationships with new and established China travel agents. With borders now fully open, we look forward to creating more opportunities for Chinese visitors to come to Sarawak to enjoy our variety of Culture, Adventure, Nature, Food and Festival offerings available at all our gateways of Kuching, Sibu and Miri,” said Mr Suriya Charles Buas, Deputy Chief Executive Officer Integrated Marketing & Communication Sarawak Tourism Board.

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.