Big Bad Wolf sale: Over 1 million books with discounts of up to 85% available from December 19 to January 7 in Sharjah

Bodour Al Qasimi inaugurates ‘Big Bad Wolf 2-1702995030817
Sheikha Bodour bint Sultan Al Qasimi on Tuesday inaugurates the ‘Big Bad Wolf’, book sale at Expo Centre Sharjah
Image Credit: Supplied

Sharjah: Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), on Tuesday launched this year’s ‘Big Bad Wolf’, Sharjah,’ one of the largest book sale events in the world.

The event, held in collaboration with Big Bad Wolf Ventures Sdn. Bhd., takes place at the Expo Centre Sharjah from December 19 to January 7.

Sheikha Bodour toured the exhibition where she met with publishers and exhibitors, exploring the wide variety of publications on display.

Promoting culture

Sheikha Bodour Al Qasimi commented on the launch and highlighted the event’s cultural significance, saying: “Strengthening cultural diversity and enriching Arab culture with knowledge and creative works from different cultures is a central mission of Sharjah’s cultural project as well as SBA’s directive. Our annual event agenda is packed with international activities that attract content creators and writers from around the world. This stems from our belief that cultural exchange between nations is the most effective way to promote dialogue, understanding, and respect for shared human values.”

Focal point

He added, “Sharjah has become a focal point and a source of aspiration for readers and those working in the book industry worldwide. Today, we offer them an opportunity to explore the latest and most important global releases, enriching their libraries and minds and strengthening their knowledge, which forms the bonds of relationship between them and their communities. This exhibition is among the most important global book fairs specialised in selling books at discounted prices, and our partnership reflects the significant role of the SBA in elevating the global cultural landscape and, at the same time, strengthening the authority’s status as a window and destination for Arab culture.”

Launched in Kuala Lumpur, Malaysia, in 2009, the Big Bad Wolf book fair aims to foster reading habits and enhance writing skills globally. It seeks to cultivate a new generation of readers by making books affordable. Since its inception, the fair has expanded to 37 cities in 14 countries as well as launching online book sales in 2020.