Dubrovnik Dominates as Top Choice for American Tourists

American tourists visiting Croatia tend to spend more than the average Croatian visitor, spending roughly twice the norm, averaging about €300 per person per day.

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According to a report by Poslovni Dnevnik, these discerning travelers prioritize high-quality experiences and are more than willing to pay a premium for them.

Croatia’s allure resonates particularly well with this demographic, making it one of their favorite destinations. The preference for quality and significant economic contribution of these visitors positions them as highly sought-after guests in the Croatian tourism industry, reports.

We have everything they’re typically looking for. Fantastic nature, tradition, history, highly personalized experiences, and that human factor is simply irreplaceable. I’d like to point out one more thing: the multi-generational trips in which the aspect of safety is very important. Croatia has no problem providing that.

The director of the Croatian National Tourist Board’s representative office in the USA, Leila Krešić-Jurić

At a recent New York fair hosting 500 exhibitors representing 170 countries, the Croatian National Tourist Board appeared not only as one of the prominent exhibitors but also as the most frequented. The vibrant display featured numerous Croatian agencies, hotels, and a diverse array of eleven Croatian destinations, with the splendid city of Dubrovnik capturing the admiration of the American attendees.

Tour guide Sanja Čikato shared insights into the enjoyment of American tourists in Croatia, noting their tendency to enjoy the country’s simplicity and charm, especially in the city of Dubrovnik.

Čikato also highlighted the profound fascination expressed by American visitors upon learning about Croatia’s rich historical contributions, including the existence of a fourteenth-century pharmacy, pioneering quarantine practices, and the abolition of slavery in 1416—centuries ahead of the discovery of America.

645,000 Americans in Croatia in 2023

According to the previous figures from the eVisitor system, the American market has significantly contributed to Croatia’s tourism, with a surge in arrivals and overnight stays. In 2023, a total of 645,000 arrivals and 1.8 million overnight stays by American tourists have been recorded.

Comparing these statistics to the 2022 figures shows a remarkable growth of 33 per cent in arrivals and 23 per cent in overnight stays. Moreover, when measured against the pre-pandemic year of 2019, the data reveals a substantial nine per cent increase in arrivals and a 12 per cent rise in overnight stays.

Destinations where Americans have chosen to spend most of their nights include Dubrovnik, Split, Zagreb, Hvar, and Rovinj.