Cross Hotels & Resorts signs an agreement with TA Network
Deliver live room rates and inventory to traditional offline travel agencies, wholesalers and corporate travel intermediaries.
Cross Hotels & Resorts has partnered with Trip Affiliates (TA Network) to deliver direct booking services to business channels. Cross Hotels & Resorts is Asia-Pacific’s leading creator of inspired hospitality delivering high-quality relevant customer experiences.
TA Network is an innovative partner in the hotel management space. Its direct booking services for business channels will be a significant catalyst in improving Cross Hotels’ partnerships with traditional offline travel businesses, enabling them to focus on driving revenues by providing real-time room availability and dynamic and static rates through existing and new distribution channels.
“We are always looking to further advance our global customer base.” said Ratchaya Termsilkanok, VP Strategy and Digital Transformation. “Cross Hotels & Resorts is constantly seeking out new drivers in an effort to scale operations to a worldwide level. In addition, TA Network’s new dynamic voucher services give us the option to create best value packages for our online customers with the added convenience for our customers to redeem and book their preferred accommodation instantly.”
TA Network is a leading cloud-based technology solutions provider in the travel and hospitality sector. Its high-performance distribution and turnkey solutions, facilitated with robust connectivity and digital payment services, bring together Asia Pacific hotels, travel wholesalers, operators and destination management companies in a single open travel ecosystem.
Ho Siang Twang, Managing Partner – TA Network said “We are excited to partner with Cross Hotels & Resorts which is a rapidly growing hospitality company in Asia. With our shared focus in hospitality and travel innovation, I am sure TA Network will help bring multiple advantages in online distribution, including increased direct bookings, reduction in distribution cost, superior inventory management and productivity gains in managing business channels. Our new dynamic voucher management system also provides Cross Hotels & Resorts with a powerful online marketing tool. The system attracts customers to book directly, as well as collaborate dynamically with 3rd party re-sellers of hotel vouchers by fully automating the voucher redemption and room booking process for customers across all sales channel.”
