UAE

Video: Artificial beach, souq, bike track and lots more – ‘Hatta, The Highland of Dubai’ campaign launched

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Hatta Souq, part of the wider development project, will be built using natural and manmade materials in a blend of traditional and modern design
Image Credit: Supplied

Dubai: A series of key projects, including an artificial beach, cycling tracks, express buses and more, has been implemented to enhance the wellbeing of residents and creating unique experiences for visitors.

The Supreme Committee to Oversee the Development of Hatta has implemented these projects under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the guidance of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, and Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, and Deputy Prime Minister and Minister of Finance of the UAE.

Nature’s appeal

The new campaign will highlight Hatta’s scenic natural landscapes and parks. The region is surrounded by picturesque mountains from all directions, in addition to valleys like Wadi Al Hattawi, Wadi Al Majarra, Wadi Jema, and Wadi Hatta.

The campaign will showcase Hatta’s parks including Tallah Park, a hillside garden located in the residential area of Hatta Hill. A unique park in terms of topography, height, ambience and facilities, the Park is one of the most beautiful green areas in the emirate.

The Supreme Committee to Oversee the Development of Hatta was established pursuant to a Resolution issued by Sheikh Hamdan bin Mohammed. The General Commissioner for Infrastructure, Urban Planning and Well-Being Pillar in Dubai chairs the Committee, and the Director General of Dubai’s Department of Economy and Tourism serves as his deputy.

Members of the Committee include the Managing Director and CEO of Dubai Electricity and Water Authority (DEWA); the Director General of Dubai Municipality; the Director General of the Dubai Culture and Arts Authority; the CEO of the Engineering Office; the CEO of Dubai Municipality’s Planning & Governance Sector as well as representatives from the General Secretariat of the Executive Council of Dubai and the Roads and Transport Authority (RTA).

The Committee is responsible for developing the broad policy framework for the Hatta Master Development Plan, and overseeing the implementation, governance and development of projects, initiatives, programmes, activities and events aimed at serving the needs of residents and visitors. The Committee is also responsible for tracking the progress of the Plan according to a set of key performance indicators, and ensuring it adheres to government priorities, directives, and objectives.

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