Aloft Hotels debuts in Singapore with world’s largest Aloft property – TravelDailyNews Asia

Marriott’s Aloft Hotels brand expands its global footprint with the opening of Aloft Singapore Novena, now the largest Aloft hotel worldwide.

SINGAPORE – Aloft Hotels, part of Marriott Bonvoy’s portfolio of 31 extraordinary hotel brands, announced the brand’s entry into Singapore with the opening of Aloft Singapore Novena, which serves as the largest Aloft hotel in the world. The new hotel brings the brand’s vibrant and flexible spaces to the Balestier neighbourhood, one of Singapore’s most energetic districts, that offers an eclectic mix of local cuisines, culture, and entertainment.

We are excited to grow our global portfolio and introduce the Aloft Hotels brand to Singapore,” said Matthew Boettcher, Vice President and Global Brand Leader of Aloft Hotels. “Singapore goes beyond its title as a global financial hub, as it also offers travellers a melting pot of cultures, cuisines and ideas, making it a perfect destination for a dynamic brand like Aloft. We look forward to welcoming our business and leisure travellers alike to experience Aloft’s unique spaces that are infused with a sense of connection and personality.

Aloft Singapore Novena takes up two towers with an impressive total of 781 rooms and four suites, each ranging from 18 sqm to 46 sqm. The guestroom design draws inspiration from the lively shophouses found within the historic neighbourhood, reflecting the allure of Singapore’s colourful past. Each room is thoughtfully furnished with a plush mattress and a 55” flat-screen television. Complimentary Wi-Fi access and local calls, along with ample in-room USB charging ports and wireless charging capabilities, ensure guests can stay seamlessly connected throughout their stay.

We proudly celebrate the opening of Aloft Singapore Novena as the largest Aloft hotel in the world,” said Tony Cousens, General Manager of Aloft Singapore Novena. “Primed to deliver experiences that are fuelled by an eclectic fusion of music and design, we are poised to offer unparalleled experiences in the midst of the ever-changing travel landscape. With the hotel’s strategic location, we are also ideally positioned for both business and leisure guests, allowing us to provide a dynamic and vibrant space that caters to the evolving needs of modern travellers.”

Aloft Singapore Novena is a 10-minute drive away from Singapore’s Central Business District and a close distance to the cultural enclave of Little India. Iconic landmarks such as the Singapore Botanic Garden and the bustling shoppers’ haven of Orchard Road are also easily accessible, treating guests to the quiet serenity of the natural environment as well as to the vibrant heart of Singapore.

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.